Build
a ‘sensible’ website – If your website does not include well-researched
keywords and an e-commerce solution that works, you have started on the wrong
foot. Today’s website must answer most if not all the questions that the
customer has simply. If it doesn't, they may skip calling you and utilize the
competitor’s product because all of their information is available.
Also, ensure that your website is optimized for all
devices, search engines and conversion.
‘Couple up’ with social media – It is
established that if your brand is not on social media, you are already out of
touch with a large number of your potential customers. However, simply having a
social media presence is not enough.
Get active, engage and interact with your audience. Be
consistent, use eye-catching visuals and interactive videos and drive traffic
to your website by always including your link in posts and ads.
Tell a friend, to tell a friend – Referral
programmes are timeless and guess what, they work. There is no better
testimonial than a satisfied customer evangelizing your business to other
potential customers. Sweeten the pot by providing incentives for customers who
refer.
You can then track the referrals and evaluate how the
business benefits from this activity.
Build out a comprehensive marketing programme – Now don’t get
scared… comprehensive does not necessarily mean costly.
Any good marketing programme should be scalable to your
business’s size and budget. The emphasis however should be on touching each
customer channel with a programme designed specifically for the customer
segment.
Engage Video-based content – Video content is
becoming increasingly popular. A 2021 survey indicates that consumers spend over
500 billion hours streaming through mobile devices… imagine your video content
among the number. Plus, consumers hardly forget memorable video content. It may
be a little costly to produce depending on the method you choose, the talent,
scripting etc., but video lives forever…
