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| Image courtesy of Resource Nation |
The following are just some of my suggestions as to what may be included on their 'New Years' resolution list':
1. Vow to include Marketing as a budget line item in your business - It is absolutely foolish to have a business; product or service and no one knows about it. Marketing is the only way that your ideal target market will find out about your hidden secret.
2. Hire a marketing professional - Even if its on a contractual basis, include a marketing professional on your team. This individual will know how to guide your marketing campaign, advise on the best marketing mixes and methods which can get you the best results for your budget, regardless of how small it may be.
3. Build a website/Get online - We are now living in the digital age; where smart phones and other technological implements rule. Most consumers begin the the buying process by checking out the products online. Added to this, more consumers are now into instant gratification; an online presence guarantees that your business can be accessed 24/7; 365 days a year.
4. Start a blog - Yes, I know you are the 'head cook and bottle washer' in your business at this stage but start and schedule blogging as a regular part of your business activities. It could be once per week or twice per month. Blogging provides you with an outlet to inform customers about new developments and milestones in your business, as well as new product announcements. It could also be an outlet to share with other business owners who are at the same stage as you.
5. Spend time building networks - Business is not all about producing the next batch of products, it is also about getting to know more and more people in the different capacities of life. People who can partner with you in varying aspects of your business as well as provide leads that generate more business for your start up. Dedicate time to building networks this year; attend industry events, capacity building workshops, trade expos etc.,
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