Want your email campaign to stand out? Use these 4 simple tips!

So we’ve established that email marketing is one of the best methods to increase your company’s return on investment (ROI) as it relates to your overall marketing campaign.  However, with so many messages being sent by so many different businesses, using this same method, it is important to increase your odds even more with a killer online campaign which helps your message to stand out.

Here are some of my suggestions based on the experience I have gained over the years:

1.       Keep it short and simple – Generally speaking, people despise reading long, drawn out messages.  The shorter, the better; the simpler, the sweeter.  By keeping it short and simple, it forces you to be pointed with your message.  Beating around the point guarantees that the message will be lost to the receiver.

2.       Choose the subject line, carefully – The subject line determines whether or not the message is read by the receiver, as such the message and the subject line must be synonymous.  As I’ve said before, there is nothing more annoying than opening an email with a particular subject line and it has nothing to with the message inside the mail.  Additionally, in this age of scamming, your subject will get your message automatically deleted if the offer in the subject line is just totally ridiculous.

3.       Consistently provide useful information – One great way to stand out in the clutter of information is to provide useful, relevant information.  If from the onset, you pride your business on delivering useful information, i.e. industry tips, do-it-yourself guidelines and links to other useful information, then you will have little problems getting into the client’s inbox.  Yes, sales pitches and product announcements are important but mix it up a bit and tie it into a larger picture.

4.       Give the customer the option to ‘opt out’ – As much as it is your intention to get and keep customers, sometimes customers are no longer interested in receiving information from your business.  And it’s not because the information is no good, it’s just that they may have grown past your business offerings or their financial situation may have changed.  At the end of every email, there must be an unsubscribe option.

Happy emailing!