For startup businesses with the need for
exposure and visibility, ‘Facebook Live’ can provide significant benefits when
used to engage with current and potential customers.
The ‘Facebook Live’ feature uses any android
device, whether smart phone, tablet or laptop/desktop computer to provide a
platform from which you can communicate any message about your business, its
products and services and the announcement of any new developments in your
business.
Facebook Live also provides a feature in
which customers and potential customers can interact with your company in real
time.
Many persons and organizations including
celebrities, politicians and business persons who are seeking to build their
brand, increase awareness or reach new audiences etc., have used this feature
to expand their business reach way outside of its current locale. Therefore Facebook Live is a viable tool for
business marketing.
The following are some ways you can use it
to promote your business:
1. If
you operate a blog or largely communicate with your customers via online
portals, responding to queries or comments on Facebook Live is a great way to
put a face to your business. It also
gives you a chance to address product and frequently asked questions in real
time.
2. Facebook
Live is ideal when introducing new products or services. You may start with a
teaser and lead up to the grand unveiling live broadcast. The great thing is that you are able to post
teasers leading up to the introduction which will heighten the anticipation
among your followers.
3. You
may also host events, webinars and live demonstrations. Facebook Live provides a platform on which
you can give previews of upcoming seminars as well. Your broadcast may be as long as 90 minutes
or as little as 10 minutes.
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| Image borrowed from Forbes |
1. Go
to your own Facebook profile and open up the status bar by clicking as if you’re
going to write a new post
2. Tap
the ‘Live’ icon, which looks like a human silhouette
3. Give
Facebook access to you camera and microphone when prompted
4. Press
the blue ‘continue’ button on the introductory page
5. Choose
your privacy setting
6. Write
a compelling description of what you will be talking about
7. Set-up
your camera view
8. Click
the blue ‘Go Live’ button to start broadcasting
Here are some quick tips as it relates to
your background logistics before you go live:
1. Ensure you have good lighting
– It gives your video is a clear and clean backdrop for projection
2. Prepare all of the tools and
resources needed prior to going live. You do not want your first live video to sell
you or your business as unprofessional or unprepared. For e.g. If you are demonstrating the use of
one of your products, ensure that it is within arm’s reach. No searching around while you are live.
3. Use a little make-up
– Many persons may not use make-up on a daily basis but when on camera, it is
suggestion that you use basic powder (suitable to your skin’s shade) to tone
down the ‘shine’… it gives off a more professional look.
Here’s to ‘going live’…
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