Ten Benefits of Digital Marketing for small businesses

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. (Neil Patel)

1. Quick and easy touch points for customers – Readily accessible to customers at any time of the day or night, anywhere in the world
2. More cost efficient than traditional marketing – Digital marketing provides a higher return on investment as the spend is lower.  Business owner can also use analytic tools to identify exactly where funds are to be spent.
3. It provides real time results – In a world of instant gratification, digital marketing allows small business owners to see the results of their campaign as it happens. Thus, they can adjust if something is not working or increase the spend based on the returns being experienced.
4. It puts the small business in ‘big’ company – Digital marketing levels the playing field for large and small businesses. Because of the affordability of digital marketing, smart marketing campaigns can yield the same or even better results for small businesses.
5. It builds Brand Reputation – Your brand’s stories are more believable when they are in writing or shared by satisfied customers.  Use positive customer stories to establish your brand and build your reputation online.
6. Extends your business's reach beyond local borders - With digital marketing, business have the opportunity to target customers not just in their local area but in markets you've never imagined.
7. It enables distribution of your business's content - Content and digital marketing are first cousins.  Digital enables efficient content sharing.  Emails, social media status updates, blogs and video sharing are just a few of the ways that digital enables content.
8. It enables mobile marketing - A whopping 90% of internet users access websites using mobile.  Of course, digital marketing enables mobile
9.  Digital allows you to measure ... everything - As a small business, it is important to know how your marketing dollars are being spent and digital allows you to track the performance on each and every tactic.
10. It is the most powerful form of marketing - Digital is the most powerful form of marketing because it incorporates online marketing, social media marketing and mobile marketing.