Sunday, 19 July 2020

10 ways your Small Business can show up online without spending a dime!




1.        Customer testimonials/reviews – Give great service and encourage your customers to share their experience

2.       Business-to-Business collaborations – Find collaborators with complimentary businesses and do reciprocal sharing within your customer groups

3.       Write a social media post – Update your business pages consistently, whether you get engagement or not is another story but stay consistent.

4.      Engage with other business’s post – Especially if it resonates with you, comment, like share, follow or subscribe --- you never know, you might just gain an ally who reciprocates.

5.       Host an online event/Go Live! – Are you a DIY, craft based, coaching, training … or just about any type of business? Host an online event to share information, launch a new product or share a ‘how-to’ with your customer group.

6.       Do a giveaway – Giveaways are a great way to generate interest for your business online.  Free tips and advice, discount cards and access to exclusive business information make for great engagement.

7.       Join and network in online business groups – Identify and join relevant business groups in which you can share ideas, grow your online presence and connect with ideals clients in varying locations.

8.      Build a customer database & communicate with them – Engage email marketing.  Design a newsletter, choose a frequency and distribute it to your customer group.  Try not to become spammy but be a useful resource that your customers look forward to.

9.      Launch a Petition – Become an advocate on an issue that concerns your business, your industry or your passion and launch a petition.  Businesses that support social issues such as environmental protection, womens’ rights or violence prevention can benefit from this tip.

10.    Do a guest blog contribution – There are many online blogs, magazines and other publications looking for writers to share their expertise in specific subject areas.  Search for these opportunities and get to writing!


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