5 ways to find fresh content for your social media platforms

While there are small entrepreneurs who sail through content creation and consistently share on their social platforms, there are others who struggle to find fresh content, let alone post consistently. They complain that the information they share is exhausted and overused. 

Another popular complaint is that they feel like they are repeating themselves, repeatedly! However, repeating content is not such as bad thing, after all repetition increases recall.

The reality is that no business whether large or small can get away with creating no content.  Content creation should be at the heart of any strong, effective marketing campaign.  When customers make major buying decision, it is useful and effective content that influences those decisions.

As always, it is not recommended that the entrepreneur takes on the task of content creation if they are incapable of doing same.  There are several marketers and marketing agencies that provide support in this area.

For those entrepreneurs who do it well, but struggle a bit, here are five ways to find fresh content to share with your audience regularly:

-       Repurpose old content and reuse – Nothing wrong with that.  Change a few words, add some new insight and reshare.

-       Comment on what’s happening in your industry – All industries are experiencing some level of change in the current climate, there must be something that keeps you up at night as an industry player … put it in writing and share it

-       Use video – Video is 60% more likely to be viewed than your written content (Google) and by 2022, online videos will make up more than 82% of all internet traffic (CISCO)

-       Share something learnt at your last webinar/e-training session – Capture the key points in that webinar you’re attending and share it with your audience.  Put your own spin and interpretation on it … and share

-       Conduct research – Scour the internet, check the newspapers and watch Television for issues and problems facing your specific client group and address them. Whether you use video, your social media platform or your blog, put your consumer solutions on display by highlighting the benefits of using your offering.