We have already established the importance of creating relevant and useful marketing content for your target audience. But how do you get your specific customer groups to find your content and engage with it? Marketers suggest the use of lead magnets to spark customer interest and build customer lists. A lead magnet is an offer that may be promoted to prospective customers in exchange for their email address or other contact information.
In
marketing, one of the most useful pieces of customer information is an email address. It is one of the most common forms of
communication and in the era of COVID-19, a most direct method to reach both
potential and existing customers.
Here are
five lead magnets that you can use to generate useful customer data as well as
share interesting, actionable content:
1. Cheat sheet – A cheat sheet is a concise,
how-to list or guide. Usually a one-page
document, it is designed to allow the user to understand the information being
shared in short, bite-sized pieces.
2. Resource Lists – A resource list is a compilation
of useful contacts. It may have a short
description of each contact and how your audience can benefit from using them.
3. Subject-specific Calendars & Monthly
Planners – Whether
it’s a content marketing calendar or workout schedules, offering a
subject-specific calendar can definitely generate interest. Likewise, a free monthly planner can help
your target audience to help them in planning their daily activities.
4. Workbooks – A workbook is publication that
helps an individual to complete a specific task. It provides examples and practices that allows
the user to understand and replicate the activity for themselves.
5. Infographic – These are short, easy to read pieces of content that incorporate both graphical as well as written information. They are popular because they are easy to digest and very convertible especially on social media.
Of
course, there are tons of other lead magnets but it is advisable to evaluate your
business and use those options that are sure to generate interest and
visibility for your business and ultimately help you to build your email
database.
