5 Lead Magnets to reach your target audience and share your business content

We have already established the importance of creating relevant and useful marketing content for your target audience.  But how do you get your specific customer groups to find your content and engage with it?  Marketers suggest the use of lead magnets to spark customer interest and build customer lists.  A lead magnet is an offer that may be promoted to prospective customers in exchange for their email address or other contact information.

In marketing, one of the most useful pieces of customer information is an email address.  It is one of the most common forms of communication and in the era of COVID-19, a most direct method to reach both potential and existing customers.

 

Here are five lead magnets that you can use to generate useful customer data as well as share interesting, actionable content:

1.    Cheat sheet – A cheat sheet is a concise, how-to list or guide.  Usually a one-page document, it is designed to allow the user to understand the information being shared in short, bite-sized pieces.

2.    Resource Lists – A resource list is a compilation of useful contacts.  It may have a short description of each contact and how your audience can benefit from using them.

3.    Subject-specific Calendars & Monthly Planners – Whether it’s a content marketing calendar or workout schedules, offering a subject-specific calendar can definitely generate interest.  Likewise, a free monthly planner can help your target audience to help them in planning their daily activities.

4.    Workbooks – A workbook is publication that helps an individual to complete a specific task.  It provides examples and practices that allows the user to understand and replicate the activity for themselves.

5.    Infographic – These are short, easy to read pieces of content that incorporate both graphical as well as written information.  They are popular because they are easy to digest and very convertible especially on social media.

Of course, there are tons of other lead magnets but it is advisable to evaluate your business and use those options that are sure to generate interest and visibility for your business and ultimately help you to build your email database.