Most businesses have explored every single marketing strategy to ever exists. And even as the discipline continues to evolve with the emergence of new technologies and innovations and the brain waves of marketing experts, this single conclusion remains, people-centred marketing is the best strategy in a business’s marketing programme.
People-centred marketing emphasises understanding the customer’s perspective, language, values, beliefs, goals, needs and challenges and tailoring your marketing strategy accordingly.
It requires that both businesses and brands engage with customers through appropriate channels to hear from them. It also requires that businesses use analytic data to identify how customers are interacting with their platforms and content, get feedback and adjust their marketing programme accordingly.
When people are at centre of the marketing strategy, you can
differentiate your brand, drive growth and create lifetime value from customers
who love the business beyond the product it sells or the service it provides.
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