Four advertising techniques to stand out in the Christmas advertising clutter

Image courtesy of JaysLondonXperience - WordPress.com

So it’s Christmas and inevitably businesses of all sizes and types are eager to share their Christmas ‘deals’ and ‘steals’ with their different customer groups.  In a bid to get your business’s message out to the right audience, you might be tempted to force all the messages that you didn’t get out during the year into the one Christmas advertisement. 

There are significant dangers in putting too many messages in one advertisement, Christmas or otherwise.  You run the risk of confusing the customer possibly resulting in lost business because your competition took the time to do their advertising right.

Today, I am sharing with you four advertising techniques to help your business stands out from the competition in the Christmas advertising clutter:

·         Have a focus for your advertising campaign – Too many messages in one advertisement will end up confusing the customer.  If a customer has to contact you to clarify your message, it means that there are multiple prospective customers who are also confused by what you are trying to say.  Drill down to a single, clear message and focus, focus, focus!

·         Use multiple media outlets – Consumers get advertising messages from multiple media outlets, therefore it is recommended that you use as many media channels as possible to send your message.  Get the best mix of traditional and non-traditional media and maximize each channel to ensure that your brand receives the best overall value.  Using multiple media outlets also helps to improve customer recall.  The likelihood that recall is improved when a customer glances at your ad in a magazine; hears your advert on the radio and then catches it on Television.

·         Start early – There is an old adage which says ‘it is the early bird catches the most worms’ and it is just as true in business as it is in real life.  If your business is first out of the gate with your advertising campaign, your business has an increased likelihood of gaining some new customers.  Business is about continuous planning and though life happens, particularly as a startup, planning for each stage of business in advance will definitely help you to be ahead of the game at all times.

·         Provide solutions – A definite technique in standing out is offering a solution to a customer problem instead of selling a product.    Most if not all products were invented when a problem was identified.  For example, hammers, wrenches and pliers were made when houses, furniture and other like items were required by a customer. Promotion of your business is all in the packaging, position your business as a solution to the customer’s problem and yours will definitely become a sought after product in this busy holiday season.