 |
| Image courtesy of |
So
it’s Christmas and inevitably businesses of all sizes and types are eager to
share their Christmas ‘deals’ and ‘steals’ with their different customer groups. In a bid to get your business’s message out
to the right audience, you might be tempted to force all the messages that you
didn’t get out during the year into the one Christmas advertisement.
There
are significant dangers in putting too many messages in one advertisement,
Christmas or otherwise. You run the risk
of confusing the customer possibly resulting in lost business because your
competition took the time to do their advertising right.
Today,
I am sharing with you four advertising techniques to help your business stands
out from the competition in the Christmas advertising clutter:
·
Have a focus
for your advertising campaign – Too many messages in one
advertisement will end up confusing the customer. If a customer has to contact you to clarify
your message, it means that there are multiple prospective customers who are
also confused by what you are trying to say.
Drill down to a single, clear message and focus, focus, focus!
·
Use multiple
media outlets
– Consumers get advertising messages from multiple media outlets, therefore it
is recommended that you use as many media channels as possible to send your
message. Get the best mix of traditional
and non-traditional media and maximize each channel to ensure that your brand
receives the best overall value. Using
multiple media outlets also helps to improve customer recall. The likelihood that recall is improved when a
customer glances at your ad in a magazine; hears your advert on the radio and
then catches it on Television.
·
Start early – There is
an old adage which says ‘it is the early bird catches the most worms’ and it is
just as true in business as it is in real life.
If your business is first out of the gate with your advertising campaign,
your business has an increased likelihood of gaining some new customers. Business is about continuous planning and
though life happens, particularly as a startup, planning for each stage of
business in advance will definitely help you to be ahead of the game at all
times.
·
Provide
solutions
– A definite technique in standing out is offering a solution to a customer
problem instead of selling a product. Most if not all products were invented when a
problem was identified. For example,
hammers, wrenches and pliers were made when houses, furniture and other like
items were required by a customer. Promotion of your business is all in the
packaging, position your business as a solution to the customer’s problem and
yours will definitely become a sought after product in this busy holiday
season.
No comments:
Post a Comment