Focus 2022: 5 Marketing Strategies that will drive business growth in the new year

The year 2022 demands a serious focus on marketing for small business entrepreneurs who wish to see any type of growth in their businesses.  Of course, business growth is achieved through a combination of how the business operates, its efficiency, employee, customer & business relations, production capacity and service delivery.

Oftentimes though the marketing element is either totally forgotten or is given very little credence in business consideration.  Marketing however is crucial to business growth.

Marketing helps businesses to position themselves in the psyche of the consumer, bring awareness to what it offers and distinguish itself from its competitors.

Here are 5 marketing strategies that will help to drive business growth in the new year:

Craft a serious Marketing Budget – The days when marketing gets what’s left or nothing at all from the budget is over. Marketing must now be considered a legitimate part of the business. The activities must be well-planned and strategized in alignment with business goals, and fuelled by paid placements in the right media channels. When

marketing is taken seriously, the business not only benefits at the bottom line, but it also builds goodwill, positions itself in the industry and community and becomes a primary choice for the customer.

Digitize the business – By now, digitization should be a priority for any business operating in the post-COVID-19 era. Convenience is crucial to better and improved customer relations and digitization makes it easy for customers to interact with your business. Make it easy for your customers to find information, make payments and access your offerings.

Communicate efficiently – It’s very important to keep the lines of communication open but communication must be efficient. Whatever content method you choose, ensure that it includes all the relevant information, that it is targeted to the right audience and placed on the right channels.

Engage an inbound marketing strategy – Creating random content and putting it out in the hopes that it will stick is a thing of the past. That strategy wastes resources and helps the business to achieve nothing. The inbound marketing strategy will ensure that your marketing content is tailored to a specific audience. This of course comes with knowing your audience… crucial to the overall winning marketing strategy.

Keep your content updated – This cannot be emphasised enough. Develop appropriate content for all your channels; online and offline. Keep the channels updated, always! The information age requires; information. Customers need updated information to make important buying decisions. If you are seeking a loan or investment in your business, information is crucial to the potential investor.