TWELVE DAYS OF CHRISTMAS MARKETING

BRING THE CHRISTMAS SPIRIT – Christmas carols and decorations don’t just look pretty, they bring the Christmas vibe. Transfer the Christmas spirit to your online stores with a Christmas banner and logo.  

SEPARATE ONLINE & OFFLINE CHRISTMAS PROMOS – Two separate customer segments, two different approaches required. Create a digital catalogue for online customers and make it accessible to online customers only. Do the same for offline customers.

UPDATE YOUR CONTENT (CONSISTENTLY!) – We know it’s the busy season but take time to update your content. Dispatch updated information and Christmas offerings via email, text messages, WhatsApp groups and DMs.

OFFER COMPLIMENTARY SERVICES – Free shipping and delivery, as well as curbside services, became significant features in the post-pandemic era but what extra services could add value to your customers this season? Maybe free gift-wrapping or delivery to gift recipients

GIVE BACK TO THE COMMUNITY - … and get your customers involved! It’s the season for giving and especially this year, many persons will be looking for a hand up. Food and clothing drives are always welcome. Formalize the plan with a specific charity and host a giveback day.  

SHOW GRATITUDE – It’s the same thing we refer to as customer appreciation. It is so important that customers know that their business is valued and valuable. Use a day or maybe the whole season to let your customers know how much they mean to you.

APPRECIATE THE STAFF – Your staff members are your number one stakeholder so if they are unhappy, the business will not do well. Show them you care with gifts and incentives that matter.

OFFER GIFT BUNDLES – Discounts and sales are big features of Christmas but these can cut into the business’s profits, gift bundles offer a reasonable solution – it’s a deal for customers and it helps the business to move other complementary inventory out the door.

CUSTOMIZE YOUR CHRISTMAS ‘LOOK’ – Whether it’s gift packaging, shopping bags or any other visible marketing material ensure that your business has a customized ‘look’. This ‘look’ defines your business and separates it from the competition. 

CREATE A GIFT GUIDE – Christmas gift shopping can be one of, if not, the most stressful activities of the holiday season. A gift guide provides customers with a collection of products from which they can easily make selections or get ideas

DO SOMETHING SPECIAL ON THE 12/12 – This is what you call a ‘novelty date’ … it could be a 12% discount or a gift for every 12th customer and promote it beforehand, so customers know what’s coming up.

HOST A POST-CHRISTMAS SALE – Deals have no expiration date. Not because the holiday is over means that a good sale will not be appreciated. Plus, it’s a great way to continue earning for your small business.