As important as it is for businesses to show up for their customers during the pandemic, it is equally important to do so, profitably.
After all, businesses are in business to make a profit.
But again,
strategy is important to achieving profit goals.
Here are 3 tips to build that profit-driven customer base in the post-pandemic era:
1. Humanize the business – Show your customers that you understand the current situation and that you care about their needs in this time. Use your social media platforms, website and email marketing campaigns to share how you are willing to help your customers.
2. Build trust – Businesses must stand by their word. Do what you promise. Every. Single. Time. And, protect your customer’s privacy … use their information for only its originally intended purpose.
3. Adapt
to the changing environment
– Customers are no longer waiting for businesses to reach out to them, they are
reaching out to you. Provide as many
channels as possible for them to do so efficiently. Usually when they do, the decision has
already been made to buy from you … ensure you are ready!
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