5 MARKETING TIPS TO SURVIVE THE NEXT SOCIAL MEDIA BLACKOUT

So, if you’ve ever wondered why your social media presence is not enough … the black out of Facebook, Instragram and WhatsApp in early October is why!

Let’s not dwell on it but take some steps to prepare for the next blackout… here are my 5 top tips:

• Up your customer data collection – This must include telephone numbers and email addresses as these are primary points of contact.

• Use email marketing – Social media blackouts are unpredictable. Last week was 6 hours, next time it could be 6 days! Email marketing gives you direct contact with your customer groups and, they know with certainty that you are still there for them.

• Get that website up and running – I am sure no business exists in post-pandemic 2021 without a website, but just in case, get it up and running. That’s your piece of online real estate. Keep it updated, relevant and consistent.

• Engage with mobile marketing – According to 2021 statistics, more than 60% of the world’s population use a mobile device and more than 75% of consumers made a purchase online with a mobile device in the last six months.  Statistics also indicates that the average mobile user uses his phone 5.4 hours per day … imagine that!

•  Collaborate, collaborate, collaborate – Online marketing doesn’t have to be a solo effort.  If you can identify a business partner with a complementary product or service to your offering, collaborate.  Utilize their online marketing platforms and offer use of yours.  Both businesses benefit and the customers also benefit from multiple sources of information.