As the world’s economies slowly reopen and countries begin to treat COVID-19 as endemic versus pandemic, businesses and marketers must now begin to identify new advertising strategies to re-engage audiences who will begin to spend more and more time outdoors.
The traditional and proven methods of advertising will still work but marketing innovation will take centre stage as many businesses seek to re-engage their audiences on a more personal level.
- Use of mobile advertising will increase as up to 89% of the world’s population own a smart phone.
- Static billboards and other physical display advertisements must come alive to meet the expectations of the customer group.
- Advertising and promotional strategies that engage with the customer through empathy, personalization and conversation will take the lead ‘as the world turns’.
What steps are you taking to get ready for the post-pandemic
normal?
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