The benefits of Sponsorship & Product Placements to a startup

You may think that your business is too small to provide sponsorship for corporate activities and events but you couldn’t be more wrong.   Sponsorship provides ‘free’ publicity for your business while giving your business visibility that it may not be able to pay for.  And for a small startup company, positive publicity goes a far way in building goodwill for your company.

In addition to building goodwill, sponsorship allows your company to target your specific audience; increase visibility and generate sales while positioning your business as a good corporate citizen.

Contrary to popular belief, sponsorship does not have to be in cash.  It could be the donation of a prize package or provision of services to the event or activity.  The level of benefit your company receives from this venture is dependent on the scale of sponsorship that your company provides.  The bigger the sponsorship, the bigger the returns.

Among the benefits that your company could receive as a sponsor are:

-          Display opportunities

-          Promotional Radio/Television interviews

-          Logo branding on television, print & online advertisement

-          Company mention in radio commercials

-          Presentation opportunities

Likewise, product placements can provide positive returns on your investment.  Product placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.  If you noticed, I used the phrase ‘advertising technique’ which suggests that you are required to pay for the exposure, however your power of negotiation as the business owner can determine how much or how little you pay.

With product placement, it is hoped that the targeted audience will see the products in the films and is influenced to use them.