Marketing your business to another business (B2B Marketing)

Business to business marketing (B2B) is an element of marketing that must be mastered by all small and startup businesses if they are to operate viably sustainable businesses.  B2B involves the sale of one company’s product or service to another company.  And particularly for small companies, startups included, this is a viable market to tap into to get new clients, increase sales and improve business viability.

You see, B2B buyers are concerned about only two things when they make purchases; price and profit potential.  In other words, how much will I pay for it, and how much can I make from selling it back? 

So in a world where small businesses, both online and offline, make up the majority of businesses, the B2B market pool is large and is therefore open for the taking for a new business seeking to show its strength in the market.

Below are some real strategies that B2B companies use to position their businesses

(Courtesy of: http://www.marketing-schools.org/types-of-marketing/b2b-marketing.html)

B2B marketing success doesn’t come from broadcasting a product over radio or television. B2B marketing success comes from embedding your company in the industry, and making your product seem like a staple. Get in front of niche buyers by:

·         Hosting informational webinars

·         Setting up booths at popular industry tradeshows

·         Sending out email newsletters positioning your company as an industry expert

·         Maintaining an active, interactive social media presence

·         Attending industry networking events and building buyer relationships