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| Millenials - Image courtesy of www.cio.com |
The
acquisition of Time Warner by AT&T is proof that content and mobile is the
future currency of marketing. AT&T
rules advanced mobile services, next-generation TV, high-speed internet and
smart solutions for people and businesses.
Time Warner boasts popular cable networks such as CNN, HBO, TBS and
broadcast networks including ABC, CBS and NBC.
The
convergence of the platforms offered by these two media giants will for all
intents and purposes, change the media landscape drastically.
The
concern is that AT&T will now be too big, with too much power and consumers
could suffer higher prices in the not so distant future. From a marketing perspective though, this
acquisition means that the concept of ‘TV anywhere’ is closer than ever.
The
marketers executing the new campaign for the reformed company will have a field
day conceptualizing new product packages and selecting from myriad or a
combination of platforms to reach the new and improved customer. #Millenialsruletheworld!
This
is what Randall Stephenson, AT&T’s Chairman and CEO had to say about the
acquisition:
“This is a perfect match of two companies with
complementary strengths who can bring a fresh approach to how the media and
communications industry works for customers, content creators, distributors and
advertisers. Premium content always
wins. It has been true on the big screen, the TV screen and now it’s proving
true on the mobile screen.”
“We’ll have the world’s best premium content
with the networks to deliver it to every screen. A big customer pain point is
paying for content once but not being able to access it on any device,
anywhere. Our goal is to solve that. We intend to give customers
unmatched choice, quality, value and experiences that will define the future of
media and communications.”
There
is indeed a poignant lesson to be learnt from this acquisition for businesses
of every stage and size. Good businesses
are always on the lookout for opportunities to improve their bottom line and
provide better services to their customer group.
Whether
or not the deal will work for everyone involved, is yet to be seen. One thing
is for sure is that post confirmation, consumers and other stakeholders should
prep themselves for improved product offerings, available almost anywhere,
better customer service and hopefully different product packages
at different price points to suit each ideal customer group.
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